We Dapit: Fast Fashion Tour

"Cedite.tec was present at the first edition of London Fast Fashion Tour and happily describes it as a success.

It was great to exhibit in a fair of textile and clothing dedicated at fashion retailers, since it makes a natural selection of the public attending the fair and there isn't the background noise of machinery.

In the first place, almost all the people we spoke to in the fair work with fashion and were eager for new and creative things, such as those our stand offered. Since the fair wasn't hugely publicized, only the really interested (and, mostly, therefore interesting) people knew about it and bothered to go. For this reason, it was easy to make all the right connections instead of letting the opportunity pass while you pay attention to someone who probably is just looking around.

We met people not only from the United Kingdom, but also from the Netherlands, France, Italy, Morocco, Russia, India and Pakistan.

In the second place, the atmosphere was appropriate for business. It was quiet, but not too calm. One could easily be heard without raising the voice and yet other people would come nearer on hearing certain key-words.

One of those key-words was Small quantities. Apparently, many people had long been looking for a manufacturer willing to work with small quantities and high quality standards, in a way that each piece is special. Another key-word was Customizable, since we work with Inkjet printing, which allows the reproducibility of any image, with no color limit, and in almost any fabric.

We hope the fair to continue in the next years, for it proved to be a valuable resource."

Since Cedite.tec and Dapit work side by side, we were present in Cedite's stand at London Fast Fashion Tour.

We arrived to London on Sunday afternoon, alongside the other portuguese exhibitors. That day we checked in in our hotel and headed for Olympia 2, where Fast Fashion Tour took place. It was unpacking day for us, we had to get our stand ready for the next day, which meant lots of ironing and trying on different ways to exhibit the products we took.

Ironing

Dressing the model

Trying on different dispositions

The doorknob collection

Monday was the day the fair began and we expected a busy day. After walking to the fair, we arranged the last details in our stand and waited for the visitors arrival. At first, it looked like there wasn't going to be a lot of movement after all, for we were at the further end of the pavilion and very few people walked by. Fortunately, it all changed by the end of the morning.

Detail of the sleeve

Single Jersey pgm T-shirt 100% Cotton with Illustration by Benedita Feijó

100% linen individuals with Illustrations by Benedita Feijó

Bag: Hemp canvas and Leather
T-shirt: Single Jersey pgm 100% Cotton

Collection of items with illustrations by Benedita Feijó

Front: 100% Silk Twill
Back: Single Jersey pgm 100% Cotton
Illustration by Benedita Feijó

First Exhibiting Day!

People started coming in, attracted by the bright colors of the illustrations Benedita Feijó did especially for this fair and the quality of our Inkjet printing. Soon we had our hands full and it was that same way for the rest of the day and the day after.